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Modern copyright laws do not give sufficient scope for the
protection of works of folklore from exploitation - particularly
indigenous folklore, writes Dieter Dambiec.
The age-old character of many works of folklore and long
history of indigenous cultures usually means that the creators of
folklore are anonymous. Progressive minded legislators must provide a
legal regime that will protect indigenous peoples’ folklore. Folklore reflects a people’s culture. It is expressed
through music, dance, drama, craft, sculpture, painting, literature and
other means of creativity which generally require little dependence on
high technology. It tends to be passed on from generation to generation
within a community from memory, by word of mouth, or visually. If the cultural dynamism of a community is destroyed
then its backbone and collective sentiment are also shattered. Forces
outside the community may denigrate the practical use and social value
of its folklore. Colonisation, and now globalisation of culture by mass
advertising, has brought an onslaught of materialistic values and
products. This materialistic culture fails to consider community
cohesiveness, ecological systems or the mental and spiritual expansion
of the people affected. As part of this global pseudo-culture many works
of folklore are seen solely as collector’s items and as forms of
material wealth, rather than as expressions of indigenous peoples’
aspirations and communal heritage. Many expressions of folklore are transient in form or
difficult to obtain because they are considered sacred. They are
nevertheless lasting in a social sense because of their integral
richness and importance in collective and individual life. The transient
and the sacred are also under attack through commercialisation and cheap
imitations. Examples of this include printing sacred or traditional
designs on t-shirts without the indigenous culture’s permission,
popularising songs or dances for tourist attraction, and re-enacting
ceremonies out of context in the name of tourism. Even if some of these
are not considered wrong, proper consideration should be given to the
owners of the culture from which the creative works have sprung. And, to go one step further, control of the use of those
cultural works may need to be legally vested in the tribe or other
indigenous unit from which they derive in order to ensure that the
sanctity and moral rights attached to the works remain intact. This
would help considerably in preserving the language, literature and
spiritual aspirations of the people, which are often so intertwined with
their folklore. Nearly all countries today protect creative expressions
by some form of copyright law. However, modern copyright laws still do
not give sufficient scope for the protection of works of folklore from
exploitation - particularly indigenous folklore. The reasons for this
are primarily that the age-old character of many works of folklore and
long history of indigenous cultures usually means that the creators of
folklore are anonymous. Thus, without verifiable individual ownership of
folklore, the reasoning goes, there cannot be communal ownership.
Further, the usual length of copyright protection is the lifetime of the
creator plus 50 to 60 years thereafter; it is not indefinite. The challenge for progressive minded legislators is to
provide a legal regime that will protect indigenous peoples’ folklore.
This cannot be done without taking into account the community ownership
of works of folklore. Western concepts of individual creation and individual
ownership reflected in copyright law through such exclusive rights as
reproduction and adaptation, publishing and recording, performing, and
broadcasting rights do not necessarily hold up for indigenous peoples. For indigenous peoples it is the aesthetic, social and
cultural elements within a creative work that determine its value. The
emphasis is on a spiritual synthesis with the community rather than a
materia-listic privatisation of rights. This construct of value
represents a communal moral right and moral concern with the work and
surpasses whatever economic advantages can be gained from the work by
its sale or disposal to others. A system of legal protection for
indigenous folklore has to recognise this fact if it is to be effective. This, however, should not deny that within indigenous
cultures the value of things may, where occasion calls for it, also be
expressed in terms of money. With today’s technology the potential for
creative works to have monetary value does become important when
considering how to legally protect the intellectual property of
indigenous peoples. The best system of protection should be based on one
that already has some inherent recognition. Within Australian Aboriginal
society, for example, rights of ownership of creative works are
distributed within different groups. Ownership of various works, designs
or imagery is usually vested in a clan, and the right to use a design or
image for sale or otherwise is vested in certain members of that clan.
These rights can be inherited or gained by reputation. In New Zealand Maori society, the use and control of
property, including cultural and creative works, has traditionally been
distributed over several levels. These range from a chief (ariki) who is
considered as the guardian of tribal (iwi) interests, followed by minor
chiefs acting as custodian trustees within sub-tribes (hapu) in relation
to various subordinate and collective affairs, and then extended family
(whanau) and individual property rights. Individual rights do exist but are qualified by
community oversight so that property is used to serve wider needs. The
privileges and obligations that exist represent a form of socialisation
of wealth. The system holds together because of community social bonding
and the imposition of restrictions (e.g., through concepts such as
sacredness - tapu - prevalent in Maori society) which govern how certain
works can be used. In contrast, today’s copyright law is based on the
premise that works originate from an author’s own judgment, skill or
labour. Simple paintings or those drawn from pre-existing traditions
might not be regarded as original works under copyright law. For
example, the emblems and designs used may have existed in a tribe for
thousands of years and been handed down over the centuries. In this
respect the work may have no copyright for the artist - which also
means, however, that there is no legal protection for the tribe. In such cases customary tribal interests may conflict
with copyright law. This is especially so where there is a tribal
assertion that permission must be obtained by others to use a certain
design, imagery or concept such as, say, a specific style of dot
painting common to Australian Aborigines. One of the reasons for such
permission is to ensure that the cultural integrity of similar already
existing works is not denigrated or misrepresented. This approach is not
easily compatible with that of individual creativity and the free flow
of ideas under copyright law. At present, many works of folklore do not always have a
fixed material form (such as prints on consumer items such as
tea-towels, wall hangings, postcards and other souvenirs) but are still
capable of remaining relatively unchanged and well-known through the
ages. Within indigenous cultures a particular work or expression often
only exists for a performance or an occasion, but even then it still has
a transient type of structure which continues and can be revived for
subsequent occasions in a way similar to the original. For example, it
may be drawn, sung, performed musically, danced or recited in a way it
has been known from time immemorial, or adapted and then destroyed
instead of being captured technologically. Where, as under Australian Aboriginal customary law, an
artist is permitted by the tribe to depict certain designs for a
particular purpose, it is commonly recognised that the tribe is the
custodial owner of the rights in the design and the finished product.
However, the tribe does not have an actual legal interest in the
resulting copyright of the work produced by the individual artist. This
can only arise following a written assignment of copyright from the
individual owner to the tribal owners in accordance with copyright
legislation. This, at present, seldom happens. Nevertheless, Australian
courts have begun to recognise that tribal owners can have an equitable
interest in the copyright of a work and that this equitable interest is
vested in the members of the tribe. This will give the tribe a right to
permit or restrain by injunction the further reproduction or adaptation
of the work. Where sacred or secret ideas, motifs and traditions are
conveyed in confidence by a tribe to another person, Australian courts
have also intervened through the law of breach of confidence to prevent
that person putting them in the public domain. This restrains the
publisher from selling a book revealing tribal secrets of deep spiritual
significance to Aboriginals on the basis that their revelation could
give rise to serious damage in the form of disruption of Aboriginal
culture and society. Such rights or privileges vested in the tribe are
essential to stop any debasement of a work for commercial gain. Similarly, in New Zealand, Article the Second of the
Treaty of Waitangi of 1840 recognises Maori customary rights. The
English version of this Article states that the Crown confirms and
guarantees to the Maori ‘full exclusive and undisturbed possession of
their Lands and Estates Forests Fisheries and other properties which
they may collectively and individually possess’. In the Maori text of
the Treaty of Waitangi the word ‘taonga’ is used in substitution for
the words ‘other properties’. Taonga when translated means
treasures. New Zealand courts have been willing to assert that Maori
language is one such treasure that requires protection. If language is a
cultural treasure worthy of protection, other creative treasures
including folklore must also be protected under the Treaty in favour of
the indigenous people. These court decisions also show that the legal
conceptions of indigenous peoples need not be considered as any less
precise than those of the English common law so widely adopted by many
countries. In line with the evolving nature of folklore, it makes sense
that the ongoing observance of customary rights can also be framed in a
modernised form. It is possible that both indigenous and Western
conceptions of intellectual property can be utilised to frame an
effective legislative regime for the protection of folklore. This can be
achieved by recognising those rights which are integral to the
indigenous culture, those which are rational and based on human welfare,
and those which have been continually observed before and after
settlement of indigenous lands by Europeans. Such rights should be
capable of being asserted outside the indigenous community, even if not
for sale outside the indigenous system. To achieve this, discretion can be vested, within
reason, in tribal structures as to how the tribe wishes to control the
dissemination, reproduction or public disclosure of its own folklore,
particularly its sacred aspects. Where the use is for education or as an
aid in creating other original literary, dramatic, musical or artistic
works, this should be regarded as fair dealing which should not be
unreasonably denied. Protection of indigenous folklore therefore requires
consideration of the concept of community ownership of works and
management of rights associated with those works in accordance with the
customs of the particular indigenous culture. This would enable greater
indigenous control of folklore and ensure that its commercialisation
does not take place in the wrong context. Indigenous knowledge and
creativity will not be seen merely as a commodity, with folklore losing
its primary role of strengthening the indigenous culture. Only when
indigenous folklore is strengthened so that it is no longer, as in some
countries, in a state of extreme fragility can its secondary commercial
or entrepreneurial potential be appropriately utilised or fairly
disseminated within its true cultural parameters. The law in this context should encourage indigenous
peoples’ expectations of respect for their creative works,
particularly respect from those outside the indigenous culture.
Accordingly, folklore should be legally protected from debasement,
distortion and consequent loss of cultural integrity due to
inappropriate uses. ‘Inappropriate’ means that which would be
offensive to the community from which the folklore originates or
prejudicial to the artist’s or tribe’s honour or reputation. Copyright law in its economic sense would not be a
sensitive enough tool to deal effectively with many works of folklore
considered to be spiritually significant. In order for indigenous
peoples not to lose the power to protect their cultural heritage and
their ability to supervise the commercial by-products of their culture,
it is necessary to have a mechanism which helps retain the integrity of
original folklore works. If there is no legal protection, folklore
traditions run the risk of becoming fixed in society’s memory devoid
of their original context. This would inhibit the creative folklore
evolution and the spiritual sentiment it can give to society. Moral rights (droit moral) legally ensure that the
integrity of a work is maintained. In the Western context, moral rights
originated in Europe and are associated with the author’s moral
concern for his/her work. They recognise the personal connection a
creator has with the work. Progressive legislation would extend this concept to the
tribal connection that members of an indigenous community have to a
work. The creation of moral rights attaching to a tribe can then sit
alongside the individual copyright and moral rights of an artist. Moral rights generally comprise three types of rights
which would be useful in protecting folklore. These rights are the power
to control the publication or dissemination of a work (including its
alteration and withdrawal from the public), the right to have the
artist’s or tribe’s name associated with the work, and the right to
prevent misuse, mutilation or distortion of a work. To ensure that sufficient control of folklore remains
with its indigenous custodians, a communal moral rights mechanism would
have to extend indefinitely. Such rights would apply when a work is
displayed, reproduced, performed, used or even transferred, and would
vest permanently with the tribe and could not be transferred. This would
give the work an enduring legal protection from the onslaughts of
pseudo-culture and protect its inner meaning from exploitation. An extension of economic rights called domaine publique
payant is also suitable for the protection and promotion of folklore.
This would require commercial users of folklore or unprotected materials
that are not subject to copyright to pay for their use. Another extension of economic rights called droit de
suite is a type of resale royalty giving the creator of a work the right
to share in the increased value of a work if it is later resold or gives
rise to a windfall gain. Given the increased interest in indigenous
folklore and art, which can now fetch high prices, it would seem
inherently inequitable that creative works and art from indigenous
peoples can be acquired at a small cost to the purchaser without proper
recognition of the artist’s or tribes’ labour and skill and later
resold at a considerable profit. The collection of part of any windfall gain derived from
the sale or resale of works of folklore so that such moneys are used for
the benefit of indigenous communities or promotion of their folklore
would have interesting consequences. The imposition of such a social tax
could, for example, reduce speculation in the arts. Copyright The author 1999 |
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